In 1982, we started as an accessories and jewelry retailer, and today, we’re on a whole new level - selling clothing, footwear, accessories, jewelry, activewear, intimates, and more.

With 375+ stores and a growing ecommerce business, we’re inspired by the ever-changing world of our customer, social media, pop culture, fashion, and beauty.

We believe that fashion shouldn’t be exclusive or intimidating; it should be celebrated with youthful confidence and fearless enthusiasm, inspiring girls and empowering them to be unique and individual.